The 10-Minute Daily Email Routine
The entire email business, compressed into ten minutes a day. This is the routine behind every "overnight" email success — there are no 4-hour email sessions, just this, daily, compounded.
Minutes 1–2: log in and glance at yesterday's numbers. Opens, clicks. One observation — "the story email beat the direct one" — written down. You're not analyzing; you're noticing.
Minutes 3–7: write today's email. Pick a style (story, curiosity, direct, proof, urgency), write 100–150 words, personalize the greeting, add one link. Use a swipe file or template when blank — professionals use them; amateurs stare at cursors.
Minutes 8–9: send. Check the link works (click it yourself, every time — broken links are silent killers). Send to your list.
Minute 10: log it. Date, subject line, style, opens, clicks — one row in a tracker. This log becomes your most valuable business document within 60 days.
Do it at the same time every morning. The list learns to expect you, and you never "run out of day." Morning senders outperform evening senders on consistency alone — willpower is highest early.
When you want to skip: send a 3-liner. "Busy day — here's the one thing I'd tell you anyway: [link]. Talk tomorrow." The streak is the asset; perfection is the enemy.
Ten minutes. Every day. That's the whole secret, and it's not a secret — it's just that almost nobody does it for 90 straight days. Be the exception.
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